Alejandra Santamaria

Alejandra Santamaria is the President and CEO of Southern California Public Radio. She most recently served as the interim President, General Manager and Vice President, Director of Sales for Univision Los Angeles, part of TelevisaUnivision, the leading Hispanic media company in the U.S. In this role, Santamaria ran sales and operations for Univision’s flagship local television station KMEX, UniMas KFTR, KLVE-FM, KSCA-FM, KRCD/V-FM and KTNQ-AM radio stations and a suite of digital properties in the Los Angeles market.

Santamaria has three decades of experience in the media industry. She also served as the President and General Manager of Univision Arizona where she led all station operations, sales initiatives and digital marketing solutions for the company’s local TV, radio and digital properties based in Phoenix for the entire state of Arizona.

Prior to that, Santamaria served in various roles at Univision Los Angeles, including director of local sales and senior account executive. Santamaria began her media career at Univision as an intern before being hired as a research analyst. She has also held several positions at Hispanic Broadcasting Corporation (HBC) where she last served as an account executive.

Santamaria is a founding member of Univision’s Women’s Leadership Council (WLC), an employee resource group designed to prepare the next generation of women leaders. She was also a part of the group’s steering committee. She most recently served on the boards of the Los Angeles Area Chamber of Commerce and the L.A. County Economic Development Corporation. Previous boards she served on include the Arizona-Mexico Commission, Arizona Broadcasters Association and the Arizona Hispanic Chamber of Commerce.

Santamaria holds a Bachelor of Arts degree with honors from Loyola Marymount University where she majored in Communications and minored in Business.